NIL law in Louisiana — SB 60 and the SEC framework for LSU and Tulane athletes

State: Louisiana (LA)

Last reviewed 2026-05-18

[Reviewed by Darren Heitner or contracted NIL counsel — TBD]

Statute — in force

Louisiana SB 60 (2021) is the state's NIL statute. It governs NIL at LSU, Tulane, Louisiana Tech, ULL, ULM, and every other Louisiana postsecondary institution — and includes a distinctive athlete-agent registration requirement with the state Attorney General.

Statute citation

Louisiana Intercollegiate Athlete NIL Act

SB 60 — La. Rev. Stat. § 17:3703.1

Enacted 2021 — effective 2021-07-01

Allows Louisiana postsecondary student-athletes to earn NIL compensation, prohibits institutions from creating rules that unduly restrict NIL activity, and requires athlete agents representing student-athletes to register with the Louisiana Attorney General's office.

Read the statute on the official source

What the law actually says

Louisiana SB 60 was sponsored by Senator Patrick Connick and became effective on July 1, 2021. It is codified at Louisiana Revised Statutes section 17:3703.1. The statute prevents Louisiana institutions from creating rules that unduly restrict student-athletes from profiting from their NIL and protects scholarship eligibility from being affected by NIL compensation. It lists prohibited endorsement categories (tobacco, alcohol, illegal substances, banned athletic substances, gambling) and includes a distinctive operational feature: athlete agents wishing to represent student-athletes must register with the Louisiana Attorney General's office. This makes Louisiana one of the few states where agent representation is gated on state-level registration in addition to NCAA rules. The agent-registration requirement matters more than it sounds. An out-of-state agent who signs a Louisiana athlete without registering with the Louisiana AG can find the representation challenged after the fact, which can cascade into questions about the underlying NIL contracts the agent negotiated. Reps representing LSU and Tulane athletes should treat AG registration as a non-optional first step before any active negotiation.

Allowed NIL activities

Endorsement, sponsorship, and influencer contracts with permitted categories.
Group licensing, autograph signings, camps, and clinics.
Hiring an agent who is registered with the Louisiana Attorney General's office.
Use of NIL in athlete-owned media, subject to school marks restrictions.
Personal appearances and speaking engagements.

Restricted or prohibited NIL activities

Endorsements of tobacco, alcohol, illegal substances or activities, banned athletic substances, or any form of gambling.
Representation by an athlete agent who has not registered with the Louisiana Attorney General.
Use of school marks, logos, or uniforms without an institutional license.
NIL compensation conditioned on attendance at a particular school.
NIL activity that violates the school's codified conduct standards.

How individual schools layer their own policies

LSU, Tulane, and Louisiana Tech maintain institutional NIL policies layered on top of SB 60. LSU's policy in particular is calibrated to SEC institutional standards and to the school's sizeable sponsorship inventory. The agent-registration requirement is a tripwire that catches out-of-state agents who try to sign Louisiana athletes without registering with the Louisiana Attorney General.

Louisiana State University

LSU operates a designated NIL office and a disclosure platform. The school reviews NIL agreements against existing institutional sponsorships and SEC standards. Use of LSU marks is licensed separately.

Tulane University

Tulane's NIL policy reflects its status as a private AAC institution. The school layers conduct, IP, and academic-integrity standards on top of SB 60, and reviews NIL agreements against athletic-department sponsorships.

How RevU covers Louisiana

RevU's analysis flags the Louisiana-specific risks: agent representation language that does not surface the state-AG registration requirement, exclusivity scopes that overlap with school sponsors, and endorsements that fall into the statutory prohibited categories. The engine treats Louisiana deals as both statutory and institutional reviews.

RevU is a software tool, not a law firm. The output is meant to make the conversation with your attorney more efficient — not to replace it. For binding legal advice on a Louisiana NIL contract, engage a licensed attorney in your state.

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