Skip to main content

    Our Team

    Built by people who care about making contract expertise accessible to every athlete.

    Founders

    Max Rusakov

    Co-Founder & CEO

    NIL market
    State NIL law
    Partnerships
    Background in finance and partnerships with an MS in Management from SMU. Max leads operations and partnerships at RevU and publishes the NIL Sideline Report, making him RevU's most visible voice on NIL market education and ecosystem positioning.

    Credentials

    • Publisher, NIL Sideline Report — coverage of the college-athlete NIL market
    • NIL deal-structure and state-statute analysis (NCAA / House v. NCAA settlement framework)
    • MS in Management, Southern Methodist University
    Cal Kuhn

    Co-Founder & CTO

    Contract NLP
    CUAD taxonomy
    Legal tech
    Solutions Engineer at Coralogix (formerly Splunk) and SMU Computer Science alumnus. Cal brings the AI and technical depth behind RevU's contract analysis engine, spanning NLP, text classification, summarization, and machine-learning applied to legal workflows.

    Credentials

    • Architect of RevU's CUAD-based clause-classification and compensation-extraction engine
    • Solutions Engineer, Coralogix (formerly Splunk)
    • BS in Computer Science, Southern Methodist University

    Editorial & review standards

    RevU publishes NIL educational content — a glossary, a blog, and state-by-state NIL-law explainers — under named authors with relevant subject-matter expertise. Articles are written by the founder closest to the topic: Max on the NIL market and state statutes, Cal on the analysis engine and contract methodology.

    These pages are reference material written for NIL counsel, agents and athletes. They are not legal advice and are not currently reviewed by outside counsel. RevU is a contract-analysis tool, not a law firm, and nothing we publish is legal advice — for a specific deal, work with a licensed attorney in your state. How the analysis engine itself is built and bounded is documented on our methodology page.