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    Our Team

    We started RevU to put contract expertise within reach of every athlete.

    Founders

    Max Rusakov

    Co-Founder & CEO

    Background in finance and partnerships, with an MS in Management from SMU. Max leads operations and partnerships at RevU and publishes the NIL Sideline Report. He is RevU's most visible voice on the NIL market.

    Credentials

    • Publisher, NIL Sideline Report: coverage of the college-athlete NIL market
    • NIL deal-structure and state-statute analysis (NCAA / House v. NCAA settlement framework)
    • MS in Management, Southern Methodist University
    LinkedIn

    Cal Kuhn

    Co-Founder & CTO

    Calum Kuhn, cofounder and technical lead. Background in enterprise software sales engineering, security and observability.

    Credentials

    • Architect of RevU's CUAD-based clause-classification and compensation-extraction engine
    • BS in Computer Science, Southern Methodist University
    LinkedIn

    Editorial & review standards

    RevU publishes NIL educational content (a glossary, a blog, and state-by-state NIL-law explainers) under named authors with relevant subject-matter expertise. Articles are written by the founder closest to the topic: Max on the NIL market and state statutes, Cal on the analysis engine and contract methodology.

    These pages are reference material written for NIL counsel, agents and athletes. They are not legal advice and are not currently reviewed by outside counsel. RevU is a contract-analysis tool, not a law firm, and nothing we publish is legal advice. For a specific deal, work with a licensed attorney in your state. How the analysis engine itself is built and bounded is documented on our methodology page.