Exclusivity Clause
In plain English
An exclusivity clause stops you from working with competing brands — usually within a defined category, region, or time window.
Full definition
An exclusivity clause restricts the athlete from accepting deals with competing brands during the contract term. The scope is defined along three axes: category (e.g., "non-alcoholic beverages," "athletic footwear"), geography (national, regional, school-only), and time (the term plus a tail period). A poorly drafted exclusivity clause can lock an athlete out of an entire industry vertical for years — for a single small deal. Athletes should push to narrow the category definition (e.g., "electrolyte drinks" instead of "beverages"), exclude existing partnerships, cap the tail period, and reserve charitable / school-related uses. Agents track exclusivity overlaps across a portfolio because two contracts with broad clauses can quietly conflict.
What it looks like in a contract
During the Term and for ninety (90) days thereafter, Athlete shall not endorse, promote, or appear in advertising for any product or service competitive with Company's products, including without limitation any electrolyte beverage, sports drink, or hydration product.
Synthesised from common contract patterns. Not lifted from any specific real contract.
How RevU helps
RevU's NIL contract analyzer detects exclusivity clause provisions automatically — flagging the exact triggering language, scoring athlete-vs-brand friendliness, and surfacing negotiation leverage where it exists. See Conflict detection across athlete portfolios for the full product context.
Check your contract freeRelated terms
Non-Compete Clause
A non-compete bars you from working with competing brands — usually for a defined time after the deal ends.
Most Favored Nation Clause
A most-favored-nation (MFN) clause guarantees you'll get terms at least as good as anyone else the brand signs in a similar deal.
Conflict of Interest Clause
A conflict-of-interest clause requires you to avoid relationships or commitments that would compromise the brand partnership.
Endorsement Clause
An endorsement clause is the part of the contract where you promise to publicly promote a brand in exchange for money.