Per-Post Compensation
In plain English
Per-post compensation is a flat fee paid for each individual social-media post or piece of content you deliver.
Full definition
Per-post compensation is a flat fee paid for each individual social-media post, story, reel, video, or piece of content delivered under the agreement. It is the dominant compensation structure in low-to-mid-tier NIL deals — predictable cost for brands, predictable income for athletes — and the cleanest to enforce. The contract should specify: the rate per deliverable type (an Instagram in-feed post often pays 3–5x a Story), required platforms, content specs (resolution, length, copy, hashtags), approval workflow, deadlines, repost rights, and re-do obligations for non-conforming content. Athletes should push for per-post fees that vest on posting, not on brand approval — otherwise the brand can withhold payment indefinitely by refusing to approve creative.
What it looks like in a contract
Company shall pay Athlete two thousand five hundred dollars ($2,500.00) per Instagram in-feed post and seven hundred fifty dollars ($750.00) per Instagram Story, payable within thirty (30) days of the post going live.
Synthesised from common contract patterns. Not lifted from any specific real contract.
How RevU helps
RevU's NIL contract analyzer detects per-post compensation provisions automatically — flagging the exact triggering language, scoring athlete-vs-brand friendliness, and surfacing negotiation leverage where it exists. See How RevU calculates expected payout per deliverable for the full product context.
Check your contract freeRelated terms
Endorsement Clause
An endorsement clause is the part of the contract where you promise to publicly promote a brand in exchange for money.
Royalty
A royalty is a percentage of sales paid to you on each unit sold of a product tied to your NIL.
Performance Bonus
A performance bonus is extra money you earn if you hit a defined athletic or commercial milestone.
Disclosure Requirement
A disclosure requirement is the obligation to clearly tell your audience when a post is paid for — usually with #ad or #sponsored.